Talking about gender equality and the preconceived notions of today, a movie named "Ki and Ka" set an example for us and we could actually see the truth that exists today in society.
This movie spoke about factors that all women and men discuss and feel in real life and now Blogadda and Ariel are too promoting the fact that laundry is not just the work of a woman, but it is the job of a man too or we can say that it's a joint responsibility wherein a women should not be the only person who is responsible for taking care of the laundry work.
In the movie, Arjun Kapoor was shown as a house husband and Kareena was a working women. Being individuals of today, both shared the responsibility equally wherein Arjun would handle all the household duties and Kareena would just work outside and be the man of the house. The movie did bring out interesting facts like a woman trying to be the male and the husband trying to be the female of the house and how the women's ego was hurt when her husband was getting recognition for just being a house-husband. It also addressed the fact of men sharing laundry duties with their wives wherein Kareena spoke about a campaign or advertising idea of introducing 50% off on cooking oil when a male goes to buy oil from a grocery store. Many men in the room first hesitated from passing this idea but then on giving it a thought, they actually agreed with her and made the decision final.
Like shown in the movie, I would like to share a bunch of ideas that can help Ariel promote the #ShareTheLoad message:
1. Ariel can introduce a discount on detergent powder when males go to buy the same from grocery stores. This would create a curiosity among women to force their men to buy detergents from stores and share the load.
2. While buying detergents from the market, Ariel could also start a campaign which would make males to share their videos wherein they are seen using the detergent and washing their clothes on their own in their houses. The best video can be then chosen and it could be an exciting task to perform for males.
3. Having unisex washing machines, men already are aware that they can too take up the laundry responsibility. Having posters with men promoting washing machines could be a big step in promoting the ShareTheLoad message.
4. Having special small detergent packets for male kids where they can see how other kids are sharing the load with their parents can help to spread this message among the youth.
5. Having a campaign where all men and boys are showing washing their clothes instead of women (just like we had a SwachBharatAbhiyaan) can be helpful as well.
I am taking part in the #ShareTheLoad Challenge with Ariel and Aksharaat BlogAdda.
This movie spoke about factors that all women and men discuss and feel in real life and now Blogadda and Ariel are too promoting the fact that laundry is not just the work of a woman, but it is the job of a man too or we can say that it's a joint responsibility wherein a women should not be the only person who is responsible for taking care of the laundry work.
In the movie, Arjun Kapoor was shown as a house husband and Kareena was a working women. Being individuals of today, both shared the responsibility equally wherein Arjun would handle all the household duties and Kareena would just work outside and be the man of the house. The movie did bring out interesting facts like a woman trying to be the male and the husband trying to be the female of the house and how the women's ego was hurt when her husband was getting recognition for just being a house-husband. It also addressed the fact of men sharing laundry duties with their wives wherein Kareena spoke about a campaign or advertising idea of introducing 50% off on cooking oil when a male goes to buy oil from a grocery store. Many men in the room first hesitated from passing this idea but then on giving it a thought, they actually agreed with her and made the decision final.
Like shown in the movie, I would like to share a bunch of ideas that can help Ariel promote the #ShareTheLoad message:
1. Ariel can introduce a discount on detergent powder when males go to buy the same from grocery stores. This would create a curiosity among women to force their men to buy detergents from stores and share the load.
2. While buying detergents from the market, Ariel could also start a campaign which would make males to share their videos wherein they are seen using the detergent and washing their clothes on their own in their houses. The best video can be then chosen and it could be an exciting task to perform for males.
3. Having unisex washing machines, men already are aware that they can too take up the laundry responsibility. Having posters with men promoting washing machines could be a big step in promoting the ShareTheLoad message.
4. Having special small detergent packets for male kids where they can see how other kids are sharing the load with their parents can help to spread this message among the youth.
5. Having a campaign where all men and boys are showing washing their clothes instead of women (just like we had a SwachBharatAbhiyaan) can be helpful as well.
I am taking part in the #ShareTheLoad Challenge with Ariel and Aksharaat BlogAdda.
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